Key Responsibilities |
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Develop and execute marketing programs for identified targeted market segments that lead to increased customer count and annual revenue. |
2. |
Identify new marketing programs that will support sales objectives and strategic programs. |
3. |
Actively support the Sales organization to create demand generation, capture sales leads, and leverage marketing programs to close sales. |
4. |
Support Product Management and Marketing Communications with new product launches and solutions marketing to support sales objectives and goals. |
5. |
Create marketing plans including estimating costs and managing project to completion. |
6. |
Manage marketing campaigns to evaluate results, improve campaign effectiveness and make recommendations to improve future initiatives. |
7. |
Support the marketing group on a wide-range of marketing-focused projects and initiatives. |
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Essential Functions |
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Develop clear value proposition of programs under consideration and linked to targeted accounts. |
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Design effective targeting and screening for specific programmes. |
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Develop marketing promotions in conjunction with Marketing Communications for targeted programs. |
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Contribute to the development of marketing collateral and marketing activities for targeted programs. |
Sales Process and Participation Management
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Manage sales pipeline reporting of marketing programs for forecasting and tracking t all stakeholders. |
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Work with internal sales organization and other stakeholders across the organization to assess marketing program effectiveness and overall customer penetration. |
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Travel with sales teams is required. |
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Identify business opportunities for new Marketing programs through market assessment, sizing, and segmentation. |
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Identify and monitor competitors in similar targeted markets. |
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Research market conditions or changes in the industry to recommend new marketing programs. |
| Teamwork / Interaction |
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Work closely with executive staff, marketing, business development and sales teams to drive program uptake. |
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Work closely with product management, field operations and manufacturing to deliver and validate solution set to customers. |
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Work with external partners to leverage additional capabilities to enhance marketing programs. |
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Education & Experience |
1. |
A minimum of 10 years of experience is required. |
2. |
A Bachelor of Arts or Science Degree is required. |
3. |
Specialization in Marketing and/or Business Management |
4. |
Demonstrated ability to have successfully delivered positive results in the marketing function. |
5. |
Project management and multi-tasking skills. |
6. |
Ability to lead and work within a team of sales and marketing personnel. |
7. |
Utility industry background a plus. |
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| Personal Attributes Required: |
1. |
Strong verbal and written communication and persuasive skills. |
2. |
Skilled at creating presentations and graphics. |
3. |
Ability to effectively make presentations to customers in conjunction with the sales organization. |
4. |
Ability to drive multiple projects simultaneously |
5. |
Ability to measure and analyze results of a program or project utilizing strong spreadsheet and project management skills. |
6. |
Ability to write end-to-end a program plan for a moderate to complex initiative. |
7. |
Strong analytical skills and ability to work both independently and on cross-functional teams. |
8. |
Ability to build strong working relationships across all levels of the organization, including remote areas. |
9. |
Ability to function well in a fast-paced, dynamic environment with competing priorities and tight deadlines. |
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