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July 2010

Marketing Programs Manager
Based in Raleigh, NC

Tantalus has an immediate opening for an experienced Marketing Programs Manager with strong execution skills and experience in market development, marketing programs management and sales facilitation.  A utility industry background or experience is preferred.  This role will report to the Chief Marketing Office and will be a significant contributor to both the marketing and sales organizations as we continue to expand our presence within the Smart Grid market.  The position will be based in Raleigh, North Carolina.

The primary role of the Marketing Programs Manager is to support development, execution, and promotion of targeted marketing programs which result in the addition of new customers or the sale of new solution sets at existing customers contributing to incremental sales.

Key Responsibilities
1.
Develop and execute marketing programs for identified targeted market segments that lead to increased customer count and annual revenue.
2.
Identify new marketing programs that will support sales objectives and strategic programs.
3.
Actively support  the Sales organization to create demand generation, capture sales leads, and leverage marketing programs to close sales.
4.
Support Product Management and Marketing Communications with new product launches and solutions marketing to support sales objectives and goals.
5.
Create marketing plans including estimating costs and managing project to completion.
6.
Manage marketing campaigns to evaluate results, improve campaign effectiveness and make recommendations to improve future initiatives.
7.
Support the marketing group on a wide-range of marketing-focused projects and initiatives.
Essential Functions
Outbound Marketing
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Develop clear value proposition of programs under consideration and linked to targeted accounts.
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Design effective targeting and screening for specific programmes.
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Develop marketing promotions in conjunction with Marketing Communications for targeted programs.
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Contribute to the development of marketing collateral and marketing activities for targeted programs.
Sales Process and Participation Management
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Manage sales pipeline reporting of   marketing programs for forecasting and tracking t all stakeholders.
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Work with internal sales organization and other stakeholders across the organization to assess marketing program effectiveness and overall customer penetration.
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Travel with sales teams is required.
Market Analysis
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Identify business opportunities for new Marketing programs through market assessment, sizing, and segmentation.
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Identify and monitor competitors in similar targeted markets.
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Research market conditions or changes in the industry to recommend new marketing programs.
Teamwork / Interaction
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Work closely with executive staff, marketing, business development and sales teams to drive program uptake.
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Work closely with product management, field operations and manufacturing to deliver and validate solution set to customers.
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Work with external partners to leverage additional capabilities to enhance marketing programs.
 
Education & Experience
1.
A minimum of 10 years of experience is required.
2.
A Bachelor of Arts or Science Degree is required.
3.
Specialization in Marketing and/or Business Management
4.
Demonstrated ability to have successfully delivered positive results in the marketing function.
5.
Project management and multi-tasking skills.
6.
Ability to lead and work within a team of sales and marketing personnel.
7.
Utility industry background a plus.
Personal Attributes Required:
1.
Strong verbal and written communication and persuasive skills.
2.
Skilled at creating presentations and graphics.
3.
Ability to effectively make presentations to customers in conjunction with the sales organization.
4.
Ability to drive multiple projects simultaneously
5.
Ability to measure and analyze results of a program or project utilizing strong spreadsheet and project management skills.
6.
Ability to write end-to-end a program plan for a moderate to complex initiative.
7.
Strong analytical skills and ability to work both independently and on cross-functional teams.
8.
Ability to build strong working relationships across all levels of the organization, including remote areas.
9.
Ability to function well in a fast-paced, dynamic environment with competing priorities and tight deadlines.
   

  • Resumes

    TantalusJobs@tantalus.com

    Please include the job title - Marketing Programs Manager - in the subject line of your email messages.

    This position is with Tantalus Systems Inc., a division of Tantalus Systems Corp.

    Unfortunately, we can't respond to all inquiries, but your resume will be kept on file for future consideration.

    No phone calls or agency solicitations.

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